#GetInspired With Aanam Chashmawala-Founder, ‘What When Wear’ !

Today on #GetInspired I have the story of a fellow blogger who’s style I really relate to and look up to. Trending with her effortlessly chic outfits and her ‘girl next door’ vibe, she is one of the most relatable bloggers on the block- Aanam Chashmawala !

 

She is someone who doesn’t follow trends but makes adapts her into her personal style and idea! Love every bit of her work!

Read on to know her inspiring story and to know more about her 🙂

GS: It is no doubt that you are one of the ace Fashion bloggers in our country. Please share a flashback about how did you know blogging is your calling?

AC  : Blogging happened to be my accident, and my favorite one so far. I feel like I realized it was my true ‘calling’ because it enabled me to do so much in one go. For someone who loves dabbling between things, it was the perfect balance that I could have asked for.

 

GS: A lot of people are now a days looking at making blogging as their careers. What would you suggest the people who are just starting up?

AC: I would advise them to know and understand what their audience needs and wants, and stay true to their thoughts and opinions.

 

GS: How did you know you wanted to write about fashion and beauty? Do you have an educational background in fashion?

AC: I don’t have a professional background in either (unless fashion illustrations count?!) but coming from a family of retailers and being close to an aunt of mine who was a famous makeup artist in her time was all the inspiration I needed while I was growing up.

GS: As per what I have observed, apart from the experimental shoots, your style is kind off that of ‘ the girl next door’. Tell us more about that.

AC: I’ve always loved the idea of being the girl next door. I’ve always used ‘real girl info, real girl style’ in my descriptions and bios and I think that being ‘real’ and relatable is the best way to be for me.

 

GS: How would you define your personal style as in 3 words?

AC: Moody, moody and moody.

 

GS: How important a role does comfort play in each outfit that you put together?

AC: Comfort is ALWAYS priority. Not going to lie, I have of course worn outfits in my life that I wasn’t most comfortable in, but I always came home to the idea of wearing what fits my skin and personality the best.

 

GS: What do you think girls should keep in mind while dressing up themselves?

AC: (A) Utility – because where you’re going is important. (B) Personality – because who you are gets a first impression with the way you’ve styled yourself.

 

GS: What is your everyday make up regime like?

AC: It’s a little concealer, maybe a little foundation, highlighter, brows, mascara and a lipstick.

GS: One product you recently splurged on and have absolutely no regrets?

AC: The Huda and Fenty foundations! I did detailed reviews of them on my YouTube channel and loved the response I got on both the videos.

 

GS: How do you pick and choose which brand you work with amongst that many approach you daily?

AC: I always try new products before agreeing to endorse them, so I think that’s my basic process. If I’m at an event and trying something new, I’ll tell my audience the truth as it comes. I don’t believe in collaborating with brands and products I don’t believe in.

 

GS: How do you make sure you stay true to your audience about products you endorse?

AC: As I said, I always try new products before agreeing to endorse them, so I think that’s my basic process. If I’m at an event and trying something new, I’ll tell my audience the truth as it comes. I don’t believe in collaborating with brands and products I don’t believe in.

 

GS: A lot of people complain of not enjoying their ‘conventional 9-5 job’ yet are scared to take the risk and try different career options. What would be your advice to them?

AC: ‘Listen to your gut’ – my advise for 99% of life problems I’m asked for advice on haha !

 

Aanam’s Blog – What When Wear

Picture Courtesy : Aanam Chasmawala , Disha Vaswani

Geetika Sehgal

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