Next up on #GetInspired I have some one who has multiple feathers to her hat! The Digital Editor for Harper’s Bazaar Bride, Rasna holds high knowledge of fashion in its truest form!
Being the multi faceted self that she is, Rasna is also a blogger, fashion consultant and a digital and social media marketer .
Read on to know more about her journey and get inspired by the one who manages to ace all her roles with panache !
GS— This is probably one question that I presume would be the most asked to you, what category do you put yourself in-stylist, blogger, influencer, fashion critic?
RB-None and probably all. I studied fashion media and communication. I always wanted to do something in the field, and right now I feel I’m like the girl with her fingers in all jars. I’m experimenting with all the fields in some manner or the other, but the end game is to find myself a unique spot in the industry.
GS-Talking of Fashion and Fashion Critic, you have an immense knowledge of fashion terminology, designers (Indian or International) , trends and all things related to the subject in their true sense! Does this knowledge come as a reflection of your educational background in the fashion background?
RB-It surely does. I slogged my ass to get that degree, a lot of people feel fashion or art school is easy, but it’s not. Its got it’s own share of challenges and obstacles and one has to work through them. My formal education in fashion is my foundation, and all the experience I’ve gained while working has added to it, whether it was in the form of internships or jobs.
GS– If not a fashion designer or a fashion photographer, it is really difficult to explain people in India currently about what your job exactly is! How do you deal with such challenges?
RB-Sometimes I myself don’t what I actually really do. Yes, it’s hard to make people understand, cause when you say fashion, they automatically believe that you’re a designer – it takes time to make them understand that designing is only one sub-field in the industry, just like in medicine not everybody is a doctor, similarly in fashion not everybody is a designer.
How do I deal with such challenges? Well it depends on the person I’m trying to explain it to, sometimes I just try explain it in the easiest form ever that is that I work for a fashion magazine.
GS-How did you get into the process of being a blogger/ fashion journalist? Was it something that you always wanted to be?
RB-As ironic as it sounds I wanted to be a designer. I always wanted o be in the fashion industry, I never dreamt of anything else – I wanted to be Ritu Beri! But over the years I realised designing wasn’t my calling, but I loved the ideology, the history, the science behind it all, and decided to learn it nonetheless. I got lucky that Pearl had a tailor made bachelors degree which gave me the freedom to learn about the other sub fields and choose what I wanted to do.
GS-How would you describe your personal sense of style?
RB– It’s very individualistic. I’m not a big trend followers. Normcore but not athletic. It’s all about comfort and what I like. I sometimes get a little too experimental as well!
GS–Do you follow trends?
RB-No not really, I’m a very basic jeans and shirt kinda girl.
GS-Which are your current favourite International designers?
RB-I love love Josep Font at Delpozo, Victoria Beckham and Proenza Schouler – but then Marc Jacobs, Tom Ford and John Galliano are my eternal loves!
GS-Favourite Indian designers?
RB-Rohit Bal! I think he’s absolutely timeless! I also like a lot of the younger designers specially Miu Niku, Dhruv Kapoor, 431-88 by Shweta Kapur, Kanika Goyal, Verandah, Shantanu Nikhil, Lovebirds, Amit Aggarwal, Lola by Suman B and Anavila! I also love the accessory space – I’m obsessed with Misho – Outhouse and Malvika Vaswani!
GS-How would you describe the current scenario in the Fashion Industry in three words?
RB-Chaotic, Revolutionising, Restructuring
GS– One trend that according to you needs to go away ASAP!
RB-Green Coloured Hair – actually any neon coloured hair!
GS-You’re seen wearing a lot of contemporary designers at Fashion Week or Fashion events. How do you pick and choose the right outfit and the right designer for the occasion? What is the process like?
RB-It’s fairly easy to be honest. Depending on the occasion and if I’m not shopping from HM and Zara ( yes I’m a victim of fast fashion and not apologetic) I keep a look out for something fun, easy and me! If I’m comfortable and I think I can carry it off, I go for it.
GS– How do you choose which brands to associate yourself with or campaign for? Is the choice based on the product that you will be promoting or the brand ethetics?
RB-Both! I don’t endorse brands who’s ethics I don’t believe in, or brands who’s products I won’t use myself. I think I’ve managed to distinguish myself from others, and make a little space for myself and my opinions because of this. I don’t work with everything and anything, also because my personal channel is not commercial and hit by commercialism yet – I get the freedom to pick and choose who I want to work with. I’m extremely particular about brands my name is associated with, and like I say I believe I have a Good Sense of Distaste.
GS– People generally associate Indian wear with bling and gold and embellishments. What are your views on that?
RB-That’s pretty much stereotyping. Yes Indian fashion is highly influenced by bridal wear, but that’s not true. We are the richest textile country in the world, so I feel we can’t limit ourselves to just bridal. Saying that we have to appreciate how our traditional textiles and practices are being moulded today and being used. Look at the works of Sanjay Garg at Raw Mango, Rahul Mishra, Anavila, Payal Khandwala- they’re taking up the textiles and reviving them and how!
GS– There are a lot of people who are starting out their careers. Specially for the ones aspiring to be in the Fashion industry, what is your piece of advice?
RB-Be original. Be honest. Get some experience. There is no shame in working under somebody or interning. Work hard. Research. Learn. Grasp. And always remember the fine line between inspiration and imitation. Shortcuts take you no where.
GS–Lastly, it is evident that you not only work hard for the kind of amazing job you do, you also enjoy being in this field. There are a lot of people who struggle with their jobs and are scared to take the risk of trying out different career options. What would be your advice to them?
RB– I have to say I’ve been extremely fortunate to have had the opportunity to follow my passion and make it my career, but I always tell everybody, start small. Baby steps and one at a time, if you’ll try to run before you learn to crawl you’ll hurt yourself. It’s taken me a lot of time, sweat, blood, cuts and tears to get here, and I’ve a very long way to go, so if I could do it – so can you. Listen to your heart but take your brain along!